A branding identity designed for Mesobakes in a 2-week timeframe, this branding aims to put focus on the cakery's signature floral decorations and arrangements on their desserts. With a budding flower served as an ongoing motif combined with muted pastel colours, the concept evokes a contemporary and fresh feeling using detailed vector-based illustration. This identity consists of a logo, business card, invoice and cover letter template, packaging and other relevant stationery.
